How Does A/B Testing Help Your Website Design?

What is A/B & Multivariate Testing?

A/B & Multivariate Testing may seem like a complicated subject, but it’s actually pretty simple. Basically, with A/B Testing, websites can serve up two different forms of content to track which version performs better. Not sure if an orange or a purple button will better entice users to click on it? With A/B Testing, you can remove the guesswork, turning hunches into facts, and know once and for all. Using this method of testing can greatly increase key metrics for your medical website design including leads, registrations, downloads, and, most importantly, revenue. So how does it work?

How Do They Work?

Let’s take an example. Almost all major news sites today use A/B Testing on headlines to see which version drives more traffic. First, two different headlines are chosen, the A (base) headline and the B (test case) headline. Both are then applied to an A/B Testing Tool which will serve up the two versions equally, at random, to different visitors. Once a statistically significant variation in results is determined for which headline users were likely to click on more, the A/B Test concludes the winner and scraps the alternate, losing version. Multivariate Testing is slightly different in that you can apply more than one test case, serving up a wide variety of different versions. The hard data and science behind the test, regardless of which style of testing, definitively shows which headline is objectively better for generating more visitors to the site.

What Kind of Tests Should You Run?

The applications of A/B Testing in medical website design are extensive. With the primary goal of your website being patient lead generation, there are many important avenues to optimize such as capturing visitor’s information via forms, encouraging direct phone calls or email, and conveying physician expertise. So what kind of A/B tests could you run with this in mind? Here are just a few examples:

1)      Placement and styling of a phone number

2)      Number of fields in a contact form

3)      Before/after picture selection

4)      Type of home page banner image

5)      Call to Action button style

6)      Video introduction versus pictures with text

As you can see, there are a number of different ways to go about optimizing your site for better conversion rates. Do you know what types of changes you can make to get your medical website working better? To get started with A/B Testing and see how Omni Premier Marketing can improve your medical website, contact us today!

Take the Next Step

Join the list of successful healthcare providers that work with OMNI Premier Marketing.

OMNI Premier Marketing | Fish Logo

400 Inverness Pkwy
Suite 180
Englewood, CO 80112

Copyright ©2020 OMNI Premier Marketing. All Rights Reserved.

For more awesome content delivered straight to your inbox

Sign Up Today!

Get your free dental practice analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your dental  practice.

Request a free dental practice marketing demonstration

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your dental practice.

Get your free healthcare marketing analysis

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your medical practice.

Get your free medical practice analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your medical practice.

Request your medical practice analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your medical practice.

Request a free dental practice marketing demonstration

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your dental practice.

Get your free dental practice analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your dental  practice.

Request a free plastic surgery practice marketing demonstration

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your plastic surgery practice.

Get your free plastic surgery practice analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your plastic surgery practice.

Get your free practice support analysis today

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your medical practice.
*
*
This field is for validation purposes and should be left unchanged.

Request a free healthcare practice marketing demonstration

Please complete the form below so we can contact you with more information about how OMNI Premier Marketing can help grow your medical practice.