Previously, we have explored the benefits of Improving Calls to Action and optimizing traffic through A/B Testing. However, you might have wondered why we don’t just put every possible trick we have up on a page and see what sticks? Why waste time trying to perfect all of these little elements when we can shotgun test them all at once? Well, the answer is fairly simple. Less is More. Keeping your website clean and clutter-free will keep conversions high. In addition it will also improve website performance.
Simplicity in Medical Website Design
The key to a good conversion rate on your website is to maximize interaction with the fewest amount of clicks. Just like with the 80/20 rule, the majority of your audience is generally only looking for a small number of items. By placing emphasizing these items and organizing your site around them, you can funnel traffic to where it is most important. Take Hick’s Law for example. It states that with the increased number of options presented to a user, the longer their decision time will be. If you overload a user with too many buttons and menus, the better the chance that they will make no decision at all and leave your site.
Similarly, Occam’s Razor states that the simplest solution is more often than not the correct solution. Keep your layout and navigation simple, and users will be more inclined to stay on your site and visit more pages. By doing this it can drastically improve your conversion rate.
Medical Website Design Performance
On a technical level, keeping your site clean and clutter-free will help your page load and speed up your site. The less the browser has to render, the faster it can convey content to the user. In the mobile space, this distinction can be all the difference in the world. Users who have to wait over 4 seconds for a page to load are more likely to exit your site altogether. In fact, stats show that 61% of users who visit mobile unfriendly sites are likely to leave and visit a competitor’s site instead.
Medical Website Design Expertise
Clean design also lets your website visitors know that you are an expert in your field. How so? When we are in the process of making a purchase decision, we weigh a variety of options including those called “surrogate indicators of quality.” Research has shown that people are more likely to buy more expensive versions of the same product because of a perceived increase in value. “It costs more, therefore it must be better.” Much in the same way, relaying content in a clear, straight-forward manner creates a clear picture for your visitors. This seemingly innocuous difference is an indicator of the quality of your services. In your audience’s mind, a good medical website design means a good medical professional.
Contact Omni Premier Today
If you’re ready to take the editor’s pen to your site, contact Omni Premier Marketing for a Free Medical Website Analysis. We will evaluate your site and give you recommendations for improvement at absolutely no cost. We think you will quickly see why the knowledge and insight makes them the best in the industry.