Medical and Dental Content Creation
Content creation has become a large part of a solid marketing campaign. There is no doubt that your practice’s website should feature a lot of great and interesting content. A number of factors go into creating great website content. Your content should be a focus during the website design process. Creating interesting website content will build the framework for all of your different marketing strategies moving forward. Whether you’re using content marketing, social media marketing, word-of-mouth marketing, or likely all of the above; the content of your website is responsible for delivering your message and converting potential patients. Not only will your content be important in conveying your message, it is also one of the best ways to ensure search engine visibility.
Great content for websites can:
- Deliver the necessary information that potential patients are looking for.
- Establish a positive first impression for your practice.
- Convey the level of professionalism that is present within your practice.
- Work as a call-to-action to convert leads into consultations and appointments.
- Optimize a site for search engines by targeting high-traffic keywords.
How do you write great content?
As with writing about any topic, gaining a thorough understanding of the topic and jargon associated with the specific profession is the first step. After all, potential patients will visit your website looking for information specific to their needs. You want to make sure all of the information is accurate, informative, and engaging. Great website content should reassure potential patients that you are the expert in your field. At Omni Premier Marketing, our focus in medicine, dental, and other types of fields has given us a unique ability to capture the very essence of a practice when creating content. Our content writers focus on accurate content creation that appeals to both search engines and potential patients.
Often times, content writers advertise that they write “SEO-friendly” content. What does that even mean? As SEO has evolved, so too has the definition of “SEO-friendly” content. In recent years, this has meant writing keyword-heavy content that was difficult for potential patients to understand and navigate but great for search engine rankings. Now, with a larger focus on content marketing, Omni Premier Marketing writes content that appeals first and foremost to the potential patients looking for information. It’s important to remember that search engines want to deliver great content to those who are doing the searching. So naturally, the best website content will take that into consideration.
What makes Omni Premier Marketing’s website content different?
At Omni Premier Marketing, we work exclusively with practices. Those practices vary from plastic surgeons, dentists, acupuncturists, ENTs, and anything in between. Our extensive experience writing content for these kinds of websites gives us a general understanding of what needs to be present in these pieces. We understand the need to be the expert in your chosen field, and our content writers work hard to capture that in their writing. We also focus on the “voice” of the writing. Just as a great Website Design will showcase your practice in a professional manner, so too should your website content.
