How long has it been since you set up or updated the SEO on your website? In this day in age, your digital marketing and SEO efforts must be constantly evolving. Your website SEO needs to be able to perform with the current technology of today. Even if you updated your SEO last year, it is already time to go though and make adjustments again.
The Google Home and Amazon Echo are some of the most popular pieces of technology on the market right now. The Google home and Amazon Echo are both voice activated home assistants. With a simple voice command they can perform tasks without you having to take out your phone. With this new technology hitting the market, your digital marketing and SEO efforts need to be properly set up. You want search engines to be able to find and see your company’s information fast and easily. Without this, your company can be lost due to the times.
In the long run, it takes more than just one aspect of SEO to be successful. Sure you might be happy to see your rankings jump quickly. But the main goal is to get your site ranked in the top positions and keep it up there. If you only do parts or a single item of digital marketing or SEO your ranking success will be short lived.
SEO Basics For Your Website
The first step is to handle all of the SEO basics. This includes the Title Tags and Meta Description for all the pages, not just the main home page. From there you jump in and getting in deeper with Internal Links, Header Tags and ALT Tags. But before you can even think about starting this process, you need to have a true understanding of your business and your market. Right now you might be thinking, well it is my business I am going to know all the information I need. WRONG! Every day I talk with different business owners to better understand their business and marketing needs. Most of them get stumped on the questions I ask.
- What is your #1 product or service right now?
- Do you know what product or service is grossing the most?
- What is the highest searched product or service, out of the ones you offer?
- Which demographic / geographical area do you want to target?
These simple questions can stump some of the most seasoned business owners.
Quality Content On Your Website
Your second step will be to check all the content on your website. I cannot stress enough how important content is to your SEO campaign. Content is how search engines learn about your business and the products or services you offer. For example, if you are trying to sell a high end facial rejuvenating mask on your website and the only sentence you have is: “This high end facial mask is the greatest mask in the world, you will want to keep using it day after day.” The search engines have no idea what this product does and why it should pull it up when a user searches “High end anti-wrinkle mask.” Each page on your website and or product pages have to state what the product is and have the proper keywords through out, so that page can be flagged when one of those keywords are searched.
Contact Omni Premier To Get Your Website Up To Date
Steps one and two are just as important as steps three, four, five, six and so on and so forth. I have highlighted steps one and two in the SEO basics to help you understand how important they really are. So I am going to ask you one more time, how long has it been since you set up or updated the SEO on your website? Are you sticking with the times or are you going to become lost because of it? If you cant remember the last time you updated your SEO it might be time to take a look at it. If you run into any problems while updating your SEO, let us know we are happy to help in any way that we can.