Design is all around us. Good or bad, right or wrong, we experience design every day. From the shape and functionality of a coffee cup, to the layout of a car’s dashboard Design is spread throughout our daily lives in subtle and not-so-subtle ways. Good design helps us perform routine tasks easier. Great design, however, leaves a lasting impact that can impart radical changes in perception. It can even help to generate leads in your practice. Let’s talk about how.
From the fields in a contact form to the presentation of a photo gallery, there are many opportunities to incorporate great website design into your practice’s website.
4 ways Your Website Design is One of Your Most Powerful Marketing Tools
Design isn’t just decoration
Many people assume design is just the pretty stuff…pictures, colors, layout and so forth. What people don’t take into account is the subjective power of design, or the elements of a website that pull the viewer in and keep them engaged. Design includes more than just the right colors, fonts and images. It takes into consideration the process by which consumers research and purchase plastic surgery services.
Your medical website should be welcoming to potential customers
This means providing easy-to-understand overviews of procedures, while presenting opportunities for the consumer to explore the website for more information. Videos, FAQs and before-and-after photos are excellent ways to present in-depth content and showcase your practice’s expertise and experience.
Effective design empowers the user
It creates an emotional response that entices your customers to take action. This action may be something tangible, like contacting your office directly, or intangible, like bookmarking your site. Design guides the site visitor from beginning to end and helps them along the way. User interface design is a large part of this important piece. Are calls-to-action well-placed and legible? Does the layout of your website present information in a logical, intuitive way? Can customers find important information and interact with the site without distractions? Give your site visitors the tools to make decisions and take action. You’ll realize increased leads and greater visibility among targeted audiences.
Design should be memorable yet invisible
It should leave a positive, lasting impression but not get in the way of desired outcomes. Does your website provide a clear path to lead generation? Does your website portray professionalism and top-tier medical knowledge? Referrals are an excellent lead source for any business. What would make someone refer your medical practice over another? The online experience is a key part in an overall customer experience. Most consumers are using online channels as the first choice for researching and contacting plastic surgeons. Your website will be the first interaction potential customers will have. Is your site memorable? Will this first interaction be the best possible?
Does your medical or dental practice’s website benefit from professional website design? Are you leaving potential business at the door due to an ineffective and unappealing website?