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Text SupportDental Direct Mail
Marketing & EDDM
your healthcare practice with new
and existing patients.
A Strong Understanding of
Direct Mail Healthcare Marketing
- Bad audience targeting
- Poor messaging
- Not enough penetration
- No compelling call to action
Medical and Dental EDDM DIY
Every Door Direct Mail Full Services
Targeted Direct Mail Services
EDDM can be great for products and services that most people need and want so we often suggest it for advertising general practice. However if your target audience is small and you have a service that only appeals to a small percentage of the population, we suggest considering targeted direct mail. Often overlooked because the price to deliver each piece is 2 to 3 times more expensive than EDDM, it can actually lower your overall marketing costs while providing a higher ROI. Since you know the exact audience you are sending mail to, you are able to craft messaging that will stand out to those recipients. We are able to help you build an audience using almost any demographic you can think of. Age, income, hobbies, political affiliations, and more, allowing you to inform the right audience.
The Rules We Follow
When Executing a Direct
Mail Marketing Piece:
- There will be at least one, if not multiple, offers
- There will be a reason for people to respond right away
- Clear instructions will be provided
- Brand building should come second to the response rate
- There will be multiple mail pieces sent to the same person
- It will look like direct mail advertising.
- Results matter
What Is the Process
To Get Started With
Direct Mail Marketing?
01
Work with our team to decide on your audience and total budget. A consultation will help you decide the best way to bring in the types of customers and patients you need to fill your waiting rooms.
02
03
Achieve your goals – from design to targeting to execution the right piece can generate patients at an ROI that simply makes sense.
Related: 50+ Dental Marketing Ideas for 2023
Take the Next Step
Join the list of successful healthcare providers that work with OMNI Premier Marketing.
