Dental Direct Mail
Marketing & EDDM

A proven channel for connecting
your healthcare practice with new
and existing patients.
Urgent Postage | Direct Mail Marketing | OMNI Premier Marketing

A Strong Understanding of
Direct Mail Healthcare Marketing

If you have a mailbox, you’ve most likely received direct mail marketing from dentists or other types of elective healthcare providers. Do you believe these pieces were effective for the sender? Oftentimes direct mail fails. Most dental direct mail doesn’t work for the following reasons:

Medical and Dental EDDM DIY

Our every-door direct mail solution is a hybrid of us providing the design and printing with you processing and delivering the bundles directly to the post office. This solution is ideal typically for dentists looking for startup marketing. If you have more time than money, this is a great way to get postcard info in the hands of your local audience for a very low cost. It’s sometimes possible to get at or under 30 cents per card including printing the postage depending on the amount you print. If you want an oversized dental postcard or a folded postcard for your healthcare practice at low cost, this is a great option.

Every Door Direct Mail Full Services

If you do not have the time to stack, sort, package, and deliver postcards to the post office directly yourself, for a reasonable fee, we can have them drop shipped directly to the post office for you. This solution only involves you approving all print materials and the zones you will deliver your dental postcards or healthcare postcards to.

Targeted Direct Mail Services

EDDM can be great for products and services that most people need and want so we often suggest it for advertising general practice. However if your target audience is small and you have a service that only appeals to a small percentage of the population, we suggest considering targeted direct mail. Often overlooked because the price to deliver each piece is 2 to 3 times more expensive than EDDM, it can actually lower your overall marketing costs while providing a higher ROI. Since you know the exact audience you are sending mail to, you are able to craft messaging that will stand out to those recipients. We are able to help you build an audience using almost any demographic you can think of. Age, income, hobbies, political affiliations, and more, allowing you to inform the right audience.

The Rules We Follow
When Executing a Direct
Mail Marketing Piece:

  1. There will be at least one, if not multiple, offers
  2. There will be a reason for people to respond right away
  3. Clear instructions will be provided
  4. Brand building should come second to the response rate
  5. There will be multiple mail pieces sent to the same person
  6. It will look like direct mail advertising.
  7. Results matter

What Is the Process
To Get Started With
Direct Mail Marketing?


Work with our team to decide on your audience and total budget. A consultation will help you decide the best way to bring in the types of customers and patients you need to fill your waiting rooms.


Work with the design team to come up with a post card that fits your branding and gets your message across. This may include letters, postcards, or larger pieces like shipping boxes etc.


Achieve your goals – from design to targeting to execution the right piece can generate patients at an ROI that simply makes sense.


Related: 50+ Dental Marketing Ideas for 2023

Dental Postcard 2 | Direct Mail Marketing | OMNI Premier Marketing

Take the Next Step

Join the list of successful healthcare providers that work with OMNI Premier Marketing.