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Choosing the Best Dental Logo

Your dental logo is more than a design with the name of your business on it. Your dental logo should convey information about your dental practice, and it should speak to your target audience.

 

 

If you are opening a dental office or rebranding an existing one, a professional logo will help increase patient bookings and grow your practice. As the heart of your branding efforts, your logo will represent the essence of your company’s personality. When considering a logo for your dental practice, decide what you want to communicate and who your target audience is.

 

 

The following list encompasses a variety of dental logos that can be used for your dental practice. All of the below logos are royalty free and editable for use. When deciding on a logo that is best suited for your dental office, take the following elements of design into account.

Certain colors evoke certain emotions, so carefully consider what color palette you want in your logo as this will help to convey a message about your brand. When deciding upon colors, also consider the hue and brightness of the chosen colors as they too help to reflect your brand’s personality. Bright colors are more energetic, while softer tones may be considered more soothing.

In terms of logo design in dentistry, traditional icons still dominate the field. You are not limited to traditional design concepts, however. Stepping away from the more traditional looks may give you endless design directions that help convey your message in a non-traditional way. A common misconception in logo design is that the icon should literally be an image of your product or service. This can be beneficial, but exploring more conceptual or abstract icons can make you stand out from other practices in the field. Even more abstract visual representations of common icons in dentistry such as a tooth or mouth could lend a new fresh feel to your practice’s logo.

The icon is not the only visual element of your practice’s logo that is important. Typography also conveys a message, and the selection of font carries as much weight as the icon used. Your choice of font and style is just as important as any graphic elements in your logo. When finalizing a logo for your business, it is important to not only consider the font being used but the text case. Uppercase logos are traditionally considered more corporate and give off more authority, while lowercase is considered more casual and approachable. This doesn’t mean that you can’t create a casual vibe with an uppercase logo, but you might want to work with softer hues to balance the look if you are looking for a friendlier and more casual feel. Play with different fonts to see how they work with the name of your practice and to ensure they are readable and representative of your business.

Some logos also incorporate slogans or taglines to sum up the tone and premise of the practice. If you want to incorporate a tagline into your logo, you will have an additional opportunity to play with creative typography and layout to best represent your message. Handwritten typography can be effective when used as the font of your tagline as it adds a personal touch to the overall design. When adding a tagline, keep in mind that it should also be shorter than the practice name and aligned with it. Adjust the font size and spacing as needed to create balance.

As mentioned earlier, once you have selected a font, it is important to ensure that font is readable at different sizes. As you finalize fonts for your logo, consider all branding assets onto which the logo will be placed. Your logo should be legible on all assets from business cards to printed materials to t-shirts. You also need to ensure that your logo is legible on all platforms (Facebook, Instagram, Twitter, etc.). A logo that is not legible is not effective!

As mentioned above, your logo should be legible on all assets. To ensure it’s readability, avoid overcomplicated logos or logos with too much detail in them. These types of designs don’t lend themselves to small scale objects, and will instead look mucked up if they are printed on a smaller scale. 

When deciding on a design for your practice, look at competing practices and determine what works. Find out what you like, but also consider ways to differentiate yourself from the competition!! Scope out businesses in your field, but take note of other businesses that have logo designs that you like. Decide what appeals to you and find ways to incorporate some of those ideas into your dental practice.

Design fads and styles are ever evolving. It may be tempting to go with a design that is on trend, but classic designs never go out of style. The goal of your logo is to be identifiable with your practice, so you want it to stand the test of time. Constantly updating your logo to keep up with the latest design trends strays from the purpose of a consistent, recognizable  icon that represents your brand.

Certain colors evoke certain emotions, so carefully consider what color palette you want in your logo as this will help to convey a message about your dental branding. When deciding upon colors, also consider the hue and brightness of the chosen colors as they too help to reflect your brand’s personality. Bright colors are more energetic, while softer tones may be considered more soothing.

In terms of logo design in dentistry, traditional icons still dominate the field. You are not limited to traditional design concepts, however. Stepping away from the more traditional looks may give you endless logo design directions that help convey your message in a non-traditional way. A common misconception in logo design is that the icon should literally be an image of your product or service. This can be beneficial, but exploring more conceptual or abstract icons can make you stand out from other dental practices in the field. Even more abstract visual representations of common icons in dentistry such as a tooth or mouth could lend a new fresh feel to your practice’s logo.

The icon is not the only visual element of your dental practice’s logo that is important. Typography also conveys a message, and the selection of font carries as much weight as the icon used. Your choice of font and style is just as important as any graphic elements in your logo. When finalizing a dental logo for your practice, it is important to not only consider the font being used but the text case. Uppercase logos are traditionally considered more corporate and give off more authority, while lowercase is considered more casual and approachable. This doesn’t mean that you can’t create a casual vibe with an uppercase logo, but you might want to work with softer hues to balance the look if you are looking for a friendlier and more casual feel. Play with different fonts to see how they work with the name of your practice and to ensure they are readable and representative of your practice.

Some logos also incorporate slogans or taglines to sum up the tone and premise of the dental practice. If you want to incorporate a tagline into your logo, you will have an additional opportunity to play with creative typography and layout to best represent your message. Handwritten typography can be effective when used as the font of your tagline as it adds a personal touch to the overall design. When adding a tagline, keep in mind that it should also be shorter than the practice name and aligned with it. Adjust the font size and spacing as needed to create balance.

As mentioned earlier, once you have selected a font, it is important to ensure that font is readable at different sizes. As you finalize fonts for your dental logo, consider all branding assets onto which the dental logo will be placed. Your logo should be legible on all assets from business cards to printed materials to t-shirts. You also need to ensure that your logo is legible on all platforms (Facebook, Instagram, Twitter, etc.). A dental logo that is not legible is not effective!

As mentioned above, your logo should be legible on all assets. To ensure its readability, avoid overcomplicated dental logos, or logos with too much detail in them. These types of designs don’t lend themselves to small scale objects, and will instead look mucked up if they are printed on a smaller scale. 

When deciding on a logo for your dental practice, look at competing practices and determine what works. Find out what you like, but also consider ways to differentiate yourself from the competition!! Scope out businesses in your field, but take note of other businesses that have logo designs that you like. Decide what appeals to you and find ways to incorporate some of those ideas into your dental practice.

Design fads and styles are ever evolving. It may be tempting to go with a design that is on trend, but classic designs never go out of style. The goal of your dental logo is to be identifiable with your practice, so you want it to stand the test of time. Constantly updating your logo to keep up with the latest design trends strays from the purpose of a consistent, recognizable  icon that represents your brand.

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Not Finding the Perfect Dental Logo For Your Dental Practice?

Omni Premier Marketing can also custom design a logo for your dental practice.   Selecting a custom design allows you to have complete control over the logo design process. Let our experts design your dental logo around your targeted messaging, thus creating your unique identity. We work with you to ensure that your logo represents who you are, encapsulates your brand, identifies what services you offer, and makes you stand out from your competitors.
Cherry Creek Pediatric Dentistry Logo
Childrens Pediatric Dentistry Logo | Dental Office Logo
Clear Dental Studio Logo
Cherry Creek Pediatric Dentistry Alternate Logo | Dental Practice Logo

Contact OMNI Premier Today To Get Started On Your Custom Logo Design

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Not Finding the Perfect Logo For Your Dental Practice?

Omni Premier Marketing can also custom design a logo for your dental practice. Selecting a custom design allows you to have complete control over the design process and fully create your logo around your targeted messaging, thus creating your unique identity. We will work with you to ensure that your logo represents who you are, encapsulates your brand, identifies what services you offer, and makes you stand out from your competitors.

Cherry Creek Pediatric Dentistry Logo
Childrens Pediatric Dentistry Logo | Dental Office Logo
Clear Dental Studio Logo
Cherry Creek Pediatric Dentistry Alternate Logo | Dental Practice Logo

Contact OMNI Premier Today To Get Started On Your Custom Logo Design

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