Online Dental Review Response Template Infographic

Start Winning The Dental Review Game!

Download OMNI Premier’s Complete List:

ONLINE DENTAL REVIEW RESPONSE TEMPLATES

Copy and paste from our proven list of online dental review responses and take control of your online reputation.

Turn the Good, the Bad, and the Ugly into a Marketing Machine for your Dental Practice

Our detailed guide will tell you how to respond to online reviews for your dental practice (or any healthcare practice!). We’ll cover the technical side, how to get value out of bad reviews, and provide you with FREE response templates for every kind of review.

Our dental marketing experts have created pre-made templates to make responding to online reviews simple, so that you can do it in just minutes per week. Customize the templates for your front office team to use. Pre-approving your practice review responses means you can keep busy doing what you do best while your front staff does the rest.

Here is to your success!
Let’s get started.

Why Do Dentists Need Online Reviews?

First, let’s discuss why online reviews are so important for medical or dental practices to your dental marketing strategy. If growing your practice is essential to you, you might find the following information helpful:

  • 95% of people ages 18-34 read online reviews for local businesses before contacting that business.
  • 91% of people trust online reviews as much as they trust personal recommendations.
  • 57% will only use a company if it has four or more stars.

Reviews
Boost Your Ratings

Consumers care about reviews. The more you invest in reviews, the bigger the financial return! A business with four and five-star reviews will get more business than competitors without reviews.

Reviews Increase
Visibility Online

In the digital age, the key to success in any business is building a solid online presence. When your brand is visible online, you are more likely to attract potential clients. A business with lots of reviews has a better chance of appearing organically on search! You will also develop visibility on review apps like Yelp and Foursquare.

Great Dentist Reviews
Are Good for SEO

Search engine optimization is how Google ranks search results for any given search. SEO can be complex, but one simple way to improve your ranking is reviews! Google wants to show its users the most relevant results for their searches. A company with multiple reviews will always be more relevant than one without.

Reviews
Increase Conversions

As stated above, most people consult online reviews before buying or booking. Give potential clients the assurance they are looking for from their cohorts. Provide them with genuine customer reviews and watch your landing page conversions rise!

Reviews
Improve Your Business

Contrary to popular belief, criticism is a powerful tool for improving your business. Clients always tell you what they need and show you how you can better serve them. Take note of their criticisms and make the necessary changes. Your patients and your bottom line will surely thank you!

Worried about
negative reviews?

Watch this video so you don’t have to worry any more.

Why Should I Respond To My Reviews?

What difference does it make?

We recommend responding to all online reviews, good or bad. Remember that your responses will be there for all to see. Use reviews as an opportunity to show potential customers how you treat those who give you negative feedback. Customers appreciate companies who are constantly improving!

Responding to all reviews is an excellent way to show how much you care about your customer’s experience. Market yourself by doubling or tripling the amount of positive information about your practice that appears on Google!

LET’S BREAK IT DOWN.

Responding to reviews helps your practice:

  • Improve your medical and dental SEO
  • Tell your audience you are listening to them, improving relationships
  • Improve your reach within Google Maps, allowing more people to learn about your practice
  • Provides protection from past and future negative reviews by diluting harmful content

(5-star reviews make a 1-star review look like a fluke!)

Don’t let this opportunity slip by.

Online Dental Review Response Template Infographic

Start Winning The Dental Review Game!

Download OMNI Premier’s Complete List:

ONLINE DENTAL REVIEW RESPONSE TEMPLATES

Copy and paste from our proven list of online dental review responses and take control of your online reputation.

How to Log In and
Respond to Reviews

This section is for those who do not know how to log in and respond to their reviews! If you already have access to your Google My Business Account and know how to respond to reviews, skip this part and get to the fun stuff below.

Verify your business with Google. Doing so will give you access to your own Google My Business account and respond to your reviews. It allows you to respond to your reviews and optimize your online listing, which helps more people find your practice services. Every dental practice and medical practice needs access to their GMB listing. To learn more, visit Google support.

Once you have access to your GMB account, it’s time to respond to reviews!

Step 1

Sign into Business.google.com

Step 2

Choose the location you want to manage or, for a single location, click “reviews.”

Step 3

Choose the review to which you want to reply. Click reply and write your response.

*WARNING!*

Once you write a reply, you cannot change it. What you say can and most likely will be used against you if you are less than professional. Remember the golden rule! Think about it overnight if it feels anything other than kind and gentle. Scroll down to see the example of positive review responses.

EXPAND + GROW YOUR PRACTICE WITH OMNI PREMIER MARKETING’S REPUTATION TOOL

Once you write a reply, you cannot change it. What you say can and most likely will be used against you if you are less than professional. Remember the golden rule! Think about it overnight if it feels anything other than kind and gentle. Scroll down to see the example of positive review responses.

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SIGN UP TODAY TO SEE YOUR ONLINE REPUTATION FLOURISH!

Want to learn the secret to getting more reviews?

KEEP READING!

Responding to reviews for your dental or medical practice should follow a straightforward formula. If the review is on Google, your reviews are like free marketing on the number one search engine in the world! Take advantage of this opportunity. It is an opportunity to let the general public know exactly what they should expect from your practice.

We highly recommend you download the free dental review response templates offered here. However, following these dentist review sample and formulas is the foundation for a successful response.

How to Respond to Positive Reviews

  1. Provide sincere thanks to the patient for leaving the review without mentioning the patient’s name.
  2. Tell them why their feedback is important to you and your team.
  3. Recap why they left the great review. (Obviously, respect HIPPA laws.)
  4. Reiterate your mission and customer service standards. Let them know that you are glad you lived up to their expectations and that you will continue to strive to be the best.
  5. Invite them back and ask them for referrals!

How to Respond to Negative Reviews

  1. Respond quickly! Never let a negative review linger without addressing it.
  2. Thank them for the review and apologize for the experience they had.
  3. Take responsibility for your mistakes.
  4. Reiterate your standards and offer an explanation for their negative experience.
  5. Tell them you will use the review to improve your practice for all patients in the future.
  6. Invite a conversation offline. Let your patient know you would like to discuss the matter over the phone to make it right.
  7. Provide the first name and number of the person they should contact.

When to flag reviews with Google!?

How to get rid of a fake review for your dental or medical practice.

As medical professionals, our patients deserve nothing less than honesty from us about our mistakes. There is no shame in admitting when something doesn’t work right. Reflecting on negative reviews helps us improve patient care moving forward.

If you end up with a review that is inappropriate or incorrect, you may be able to flag the review for removal. Here are some steps you can take to determine whether or not you can remove a review.

Positive and Negative Reviews Infographic
  • If the negative review is accurate, consider apologizing and reaching out to the patient. Make it clear that you want to make it right and will do better in the future.
  • Remember to always maintain professionalism. If the reviewer is lying to or insulting you, do not be rude and insulting back! Hold off, give it 24 hours and come back to it when a cooler head prevails.
  • If the review is for the wrong dental practice, explain to the person you believe they have the wrong business and ask them politely to remove the review.
  • If a review is not relevant to your business, you can reach out to Google to have the review removed. They will review the request and determine if they can take it down.

Template responses

Wrong Business/Not Actual Patient Responses

Template 1

Hello! Based on your review, I think you may have the wrong business. We don’t {prove points about how you can’t be the business in question}.

Would you remind removing your negative review from our page?

Template 2

Hello. Based on your review, I think you may have the wrong business. Please make sure your review was meant for our company. We work hard to provide the best dental care in our area. We don’t want to lose potential business because someone gave us a bad review based on incorrect information! Would you please remove your negative reviews from our page? Thank you!

Template 3

Hello! We sincerely appreciate you taking the time to write a review, but we believe you may have the wrong office. No one in our office recalls seeing your name anywhere in our system at any time. Would you please follow up with me at {your email address} so I can find out if perhaps you are in our system under a different name? If this was our office, please get in touch with us as soon as possible. I look forward to hearing from you.

Negative Review Responses Examples

Template 1

Thanks for taking the time to write a review. I’m sorry you had this experience with our practice. I can’t express how much it means to me when patients take the time to visit our practice. Your review will help us improve and provide better service in the future. Our goal is to provide the best healthcare and quality customer service. Sometimes other patient issues (including emergencies!) come up that affect our day. We are sorry that we missed the mark with you and hope we can make it up to you in the future.

Template 2

Thank you for taking the time to share your experience with us. While we are thankful for the feedback, we are saddened and disappointed to hear about your experience. Our goal for each customer is to have nothing but a terrific experience here at (practice name). Clearly, we fell short of that goal for you. Could you please reach out to us? We want to do our best to understand our mistakes and ensure you have a wonderful experience in the future and maintain your dental health. We would also like to use this as a learning experience for our whole team to improve daily.

Template 3

Thank you for taking the time to share your experience with us. We are so sorry that our service wasn’t up to par. We appreciate hearing about our patients’ experiences at (practice name). Clearly, this isn’t what we want for anyone! Could you please reach out to us? We want to turn your experience from a disappointing one to a terrific one. If we could learn more about your experience, we will take every opportunity to improve our practice. Thank you again, and please feel free to contact me anytime.

Template 4

Thank you for taking time out of your day to share your experience with us. Would you please contact us right away so we can learn more about your experience and do our best to turn this into a 5-star review? Our goal is to provide service that wows our clients. We clearly did not make that happen for you, and we want to understand why so we can improve. We promise to take any feedback you have as a learning opportunity so our team can fulfill our mission of excellence. We look forward to hearing from you right away.

Template 5

Hello! First off, thanks for sharing your feedback. I’m really sorry that {the negative aspect} didn’t meet your expectations. Clearly, we fell short, and we apologize if this experience soured our opinion on us or pushed you away. That’s not what we want to happen at all! In the future, please know that {steps you will take to improve}. The last thing we want to do is let you or any of our patients down. Here at { Practice name}, we care deeply about providing the highest level of care and service to everyone. Please get in touch with us so we can try to make this situation right with you.

Template 6

Hello!
Thank you for taking the time to write a review of our dental practice. We are sorry that we were unable to meet your expectations. I want you to know how much it means as we strive towards improving ourselves every day. I have passed on your feedback to our entire team in an effort for us all at {Practice name} to reach new heights with each other’s help. Please don’t hesitate to reach out if there is anything else we can do to improve this situation. Thank you again!

Online Dental Review Response Template Infographic

Start Winning The Dental Review Game!

Download OMNI Premier’s Complete List:

ONLINE DENTAL REVIEW RESPONSE TEMPLATES

Copy and paste from our proven list of online dental review responses and take control of your online reputation.

Responding To A Positive Review Examples

Template 1

Thank you for the wonderful 5-star review! We are so grateful that people like you see just how hard we work to ensure every patient has a five-star experience like you did. Our mission is to provide the highest level of health care AND the highest level of service possible. Here at {Name of practice}, we strive to be the very best. Thank you for your feedback. It brings us great joy to see our hard work paying off.

Thank you for telling so many people about us. We are honored by your endorsement and glad we could do such a great job. We look forward to seeing you and your friends and family members in the future if we are so fortunate.

Template 2

Thank you for the outstanding review! We are so grateful that people like yourself can see just how hard we work to make sure every patient has a five-star experience. Our mission is to provide excellent health care and excellent customer service. Here at {Practice name}, we strive to be not only one of the best [type of practice] in [City Name] but also among some of the most reputable practices nationwide. Thank you again for taking time out from your busy schedule to give us feedback – it brings us great joy knowing that all this hard work pays off. Thank you for leaving such an amazing 5-star review; we really appreciate hearing about what made YOU have such a phenomenal experience.

Template 3

Thank you for your excellent 5-star review! Our mission is to provide the highest level of health care AND service possible. It’s thanks to patients like you who take time out of their day to share with us their experience. Your feedback validates our efforts and gives our whole team a pat on the back. Your review and experience are the very reasons we started this practice here in {city name}. We would love to see you again and all of your friends and family if they should ever need us. Thank you again!

Template 4

Thank you for taking the time to share your experience with us. We are so sorry that our service wasn’t up to par. We appreciate hearing about our patients’ experiences at (practice name). Clearly, this isn’t what we want for anyone! Could you please reach out to us? We want to turn your experience from a disappointing one to a terrific one. If we could learn more about your experience, we will take every opportunity to improve our practice. Thank you again, and please feel free to contact me anytime.

Template 5

Wow. We are blown away by your thoughtful review of our (dental) practice. We work so hard every day to ensure our patients here in (city name) have the type of experience you have described. The whole reason we started this practice was to make a difference in people’s lives. Your review is proof that we are making that happen for so many people. Thank you so much for taking the time out of your day to leave this review. We are grateful.

Template 6

Thanks for taking the time to write such a glowing review! We appreciate you telling others about your great experience with our team here at {practice name} in {city}. We greatly appreciate all customer feedback, good or bad! As an award-winning {dental} office that strives to make every patient feel like family, we thank you so much!

How to get more dentist office reviews

Set Up Your Profiles on Multiple Platforms

We’ve already discussed setting up your profile on Google My Business, but what other platforms should you be using? Your Facebook business page is a great place to grow a presence and collect positive reviews. Consider utilizing the Better Business Bureau, FourSquare, and Yelp as well! The more platforms with reviews, the better.

Make It
Easy

Don’t unnecessarily complicate the review process for your patients. The easier you make it for them to leave reviews, the more likely they are to write them. Try sending texts or emails with links directly to where they can leave a review. Have a QR code in the waiting room for patients to scan while they wait.

Find the Right
Time to Ask

Timing is everything! Be careful not to barrage your patients with requests for reviews. Structure your email funnels so that review reminders are spaced apart by a few weeks. Ask your patients for reviews as they are leaving your practice versus when they first arrive.

Create a strategy

While rare, a practice or dentist will sometimes receive an undeserved negative review. It happens. Perhaps your patient wanted something for free or was upset because they experienced some discomfort others would find reasonable. Possibly you or one of your staff were having a bad day and were rude to a patient. The best way to overcome this situation is to snuff it out before it happens.

A bad review will occur from time to time, but if 10%, 20%, or 30% of your reviews are negative, your bottom line is going to suffer. There are only two ways this can happen:

  1. Your team (dental hygienist’s, etc.) is making mistakes that need to be addressed.
  2. Your few unhappy clients are the only vocal ones while your raving fans sit silent.

Here are two ways you can get your fans to be more vocal:

Ask in person

  • Ask each patient to share their experience on their favorite website and let them know how important it is to you.
  • Put out signs asking for reviews.
  • Have team members ask for reviews; it takes two seconds to ask someone to review you online!
  • Ask for reviews on appointment reminder cards.

Ask via text or email.

  • Subscribe to a reputation service. This type of service allows you (with customer permission) to send out a survey via text or email. Suppose the customer indicates they had a great experience. In that case, it gives them one-click access to Google, Facebook, Yelp, or any other review site.
  • Include links to review you in all of your emails and communications

Marketing Solutions: Omni Premier Expert Dental Marketing