There is an abundance of information available about what's best for your website's SEO, and it can be easy to lose sight of the simple things you can work on right now. Here's a few basic tips to help you take control of the SEO for your website before delving into the finer details:
Don't Overthink Keywords
Content marketing is an extremely powerful way to improve your website's SEO; but oftentimes people get so caught up in how to best implement their keywords that they lose sight of their goals. You want to create a page that will reach your target audience, inform them about a product or service, and lead them to trust you and your brand. Google's recent updates have made it much easier for you to accomplish this while letting you maintain a unique voice to your content. You don't need to stuff each page with keywords. Your content will be much better if you don't. If users have a good experience on your page and you got them there using the right channels; the keyword rankings will take care of themselves.
Give Your Marketing a Firm Foundation to Stand On
In order to attract website visitors, you will want your SEO basics to be optimized. Each page should be optimized as specifically as . You can do this by using unique content, page titles, HTML tags and headings. Whenever possible, it is best to fill in this info manually, page by page. There are tools available to automate some of this process, as it can be rather time consuming. But Google has emphasized over and over how important it is for on-page SEO information to be descriptive and accurate. Don't leave that up to chance by trusting some of the most important aspects of your website's SEO to a plugin. At the very least you should have a firm understanding of exactly what the automation is doing on each page.
Don't Think You Can Outsmart Google
You may have heard about "white hat" and "black hat" SEO. If you're desperate for quick website traffic or keyword rankings, you might be tempted by the the latest black hat techniques. Trust us when we say, the temporary benefits of black hat do not outweigh the drawbacks. White hat SEO principles have survived and prospered through every Google update. They continue to do so because websites that adhere to them aren't trying to be deceptive. Whatever the newest black hat technique is, Google and other search engines will figure out a way to destroy.
Trust the Experts With Your Website SEO
The SEO industry is always changing and there will always be new, better ways to optimize your website. Read what trusted and reputable experts have to say about the latest trends. You may even be able to accomplish some of those things on your own. It can be time consuming and even frustrating, but for some the results are worth the effort. Or, you can entrust us
to create and execute for you a unique marketing plan. We can increase the number of people reaching your website and walking through your office doors. Leave us your contact information
and we'll get in touch as soon as we can to find out how we can help your practice grow. We offer a Free Website Analysis to help you see exactly how we will improve your online presence.