About the Role

OMNI is a full-service digital marketing agency built for dental and healthcare practices, and SEO sits at the center of how we drive real growth for our clients. We’re looking for an SEO Lead who’s a strategist, competitive, and a leader — someone who lives and breathes SEO and wants to be the best at it, for our clients and our team.

This role leads our SEO department end-to-end: implementing strategy, directing the team (including one offshore SEO assistant and one offshore GMB specialist), and owning the results that keep our dental and healthcare clients ranking, converting, and showing up in traditional search and generative AI.


What You’ll Own

Responsibilities, day to day.

Own the strategy and results for your book of client accounts — designing, developing, and continuously refining SEO strategies, including local SEO, and generative AI discoverability, and sharing wins and insights with the team to drive collaborative growth.

Measure the long-term impact of implemented work — revisiting results at 1, 3, and 6+ months post-implementation to validate strategy and inform future decisions.

Direct and supervise the SEO team, including two offshore SEO assistants, ensuring consistent, top-tier delivery across all client accounts.

Lead all SEO delivery across Technical SEO, On-Page SEO, and AIO/GEO (AI Overview and Generative Engine Optimization).

Hold shared responsibility for growing existing client accounts, supporting retention, and hitting defined margin targets — contributing directly to agency profitability.

Conduct ongoing keyword research and competitive analysis using enterprise SEO tools to inform strategy.

Partner with content, web development, and client success teams to embed SEO best practices into content, copy, and creative assets.

Ensure accurate metrics are consistently reported and reviewed to monitor client sentiment, optimize satisfaction, and build trust in delivery.

Implement, monitor, and refine QA processes to ensure output meets OMNI standards and client expectations.

Create, refine, and document SEO content processes that drive efficiency, consistency, and top-tier results.

Stay sharp on the latest digital marketing trends, including Google algorithm shifts, through ongoing training and independent learning.


What You’ll Bring

The requirements for this role.

  • Minimum 4 years of experience
  • Agency experience preferred; dental/healthcare SEO strongly preferred
  • Working knowledge of AI search, E-E-A-T, local SEO, and GMB
  • Strong client-facing communication, written and verbal
  • Basic CRO understanding and spreadsheet/formula proficiency
  • Basic HTML experience (WordPress)
  • Experience managing a team, including remote or offshore members
  • Strong grasp of search intent across the buyer journey
  • A competitive mentality — driven to be the best for clients
  • Organized, with a sense of urgency across multiple projects
  • GA, Google Ads, Search Console, Search Atlas, Screaming Frog
  • Comfortable collaborating with dev teams on technical SEO

If you meet the requirements above, email a short Loom video introducing yourself and explaining why you’re a great fit for this role, along with your resume, to:

Compensation: $2,000–$2,500 USD/mo plus bonuses · Remote, MST hours overlap

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