A medical or dental practice blog probably won’t compete with the likes of TMZ or Perez Hilton, but a well-written blog can have a large effect on the success of your marketing plan. Updating your blog also supplies search engines with fresh content. An effective blog can increase traffic to your site, create a social buzz around your practice, and attract new patients. Taking a few moments a week to write an informative blog post can go a long way toward achieving success in your practice.
“Word of Blog” Advertising
Similar to conventional word of mouth advertising, blogs can become a good way for patients and potential patients to spread the word about your practice. With social sharing reaching an all new high, informative and even entertaining blogs can be easily shared and distributed among friends. Obviously, this can have an effect on the visibility of your practice.
Social media marketing and social sharing of medical blogs will grow your online footprint and bring more people to your site. Search engines will also rank your blogs in search engine result pages. This gives you another potential landing page for people searching within your field. Having blogs that are popular on your site that generate a good amount of traffic will also improve the ranking of your main site.
Since you’re not writing about the newest Hollywood couple, coming up with content that is interesting to a reader can be difficult. Keep in mind that people are searching for information related to your field, so small tidbits can be of great interest. Blogs focused around FAQ’s that your practice has received can often generate more leads as potential patients type the same question into a search engine. Relating popular topics in pop culture to your medical field can also generate interest in your site. Always remember that there is never enough information and you should always add more! The more you add, the more likely your blogs are to be followed, and search engines will recognize your efforts.
Content is King!
Taking all things into consideration, content is the most important part of your blog. Pictures and videos are great, but new and fresh content will deliver the most traffic and search engine ranking results. Not only will you be adding content that users will find interesting, you will also be giving search engines more content to read through and index. Also be sure to write your content for the user, whatever you do, don’t write content for search engines. “SEO-friendly content” is growing in popularity, but it has a negative impact on conversion. Make sure blog posts are interesting and informative to users and the results will translate to search engine results. Writing content for a robot makes the content difficult to understand and can be frustrating for the average user.
How Do I Go About Creating a Blog?
WordPress is a great tool at little to no cost for creating your blog. While WordPress’s free tool obviously seems to be a great value, it comes at a significant cost. A “free” blog will many times actually advertise your competition via pay-per-click marketing. In addition, you will be held to their “free” terms and conditions. Spend a few bucks and save a small fortune. Independently hosting your blog will pay off in the short and long term. Using a social sharing tool can also make sharing your blog simple. By adding social links that will allow users to share the post with “friends,” social sharing can become a great lead generation tool. After all, word of mouth and referrals are still the best way to attract new patients.
There is no doubt that writing posts for your medical or dental practice can become time consuming and seem pointless, just know that the benefits of writing a good blog will pay off in the long run. Helping with SEO and lead generation, blogging is a way you can increase the number of initial consultations and appointments for your practice.
If you are looking for professional-grade SEO, medical website design and blog writing services, contact Omni Premier Marketing today. We will provide a free analysis of your website and your SEO, as well as a structured blog writing plan that will deliver results over the short and long term.