5 Reasons Your Practice Should Use Microsite Marketing

Micro site Marketing is hardly a new concept in Search Engine Optimization. However, it is one of the most underutilized tools available.  A micro site is a small site that is built to focus on a small part of your practice.  Used for specials or sales, micro sites are an effective tool to focus on one procedure you may offer.  The important thing to remember is that you are not building sites for the sake of building them.  While there are many benefits to micro site marketing, it has to be done correctly to actually have an impact.

The 5 Major Benefits of Micro site Marketing

Targeted Message to a Targeted Audience

Lets use plastic surgery as an example. How often does someone visit your site and search to find the procedure that they are interested in having?  Taking some of the more popular procedures and creating micro sites can make this much simpler.  By creating a micro site , you’ve made it easier for potential patients to find you and learn more about the procedure.

Procedure Specific Content

Focus on the most popular procedures at your practice and write great content designed to get a potential patient’s attention.  Generally, on a main site, you have content that encourages people to schedule a consultation to learn more.  This is done for multiple reasons.  First to get patients in the door, but second because you don’t want to overwhelm them with information if they’re looking for a specific procedure.  Micro site Marketing allows you to speak directly to a potential patient for a specific procedure so you can be more thorough.

Web Presence and Authority

If you want to show search engines that you’re an expert on a given topic, one thing they will look for is web presence.  You essentially want to create a larger footprint online that can be easily found within a search in your area of expertise.  By creating micro sites, you are expanding your reach online.

Targeted URL’s Rank Much More Quickly

When it comes to Bing or Yahoo, a targeted URL will rank quickly in search engines.  For example, the domain, “breastaugmentationkansascity.com” will rank quickly for any potential patient looking to have a breast augmentation done in Kansas City.  Seems simple, right?  By using targeted domains, you can get traffic to your micro sites quickly through search. In addition it will redirect them to your main site for more procedures.

Link Value to the Main Site

While linking from a micro site to your main site won’t be equal in value to many sites, there is still value in these back links. Link value is important to your online marketing plan.  Make sure to link to other credible websites that are relevant to your topic.  Linking all links to your main site may appear as a “link farm” to Google, and you could be penalized for it.

Since micro sites are smaller than full websites, they are inexpensive to design and develop.  Micro site Marketing creates an inexpensive way to generate new leads with focused content.  To learn more about micro site marketing, contact us today.  We are happy to discuss and get you started on the right track to a successful online marketing campaign.

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