Don’t Ignore Reviews
When patients leave reviews on directory sites be proactive. Read the comments and see what patients are saying. Comments can provide great feedback and by listening to feedback you may get more patients. Reviews do not always tell the whole story, but it can give you a glimpse of someone’s experience. Reading each review posted does take some time. But keep in mind, hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a disgruntled former employee, or a former client, the impact can be devastating to your online reputation, costing you potential new clients and referrals.
After reading a review see if you can get something out of it. Can you change your behavior for the better based on the comment? Listening to constructive criticism can help the practice and benefit your reputation. Not taking the full review as only truth, but listening to what the patient is saying can help your practice in the future.
Encourage Positive Reviews
Once you meet with a patient give them a flyer or review card asking to leave a review. Asking to leave a review shows you value their opinions making them feel like their voices are being heard and are value. When you encourage positive reviews from your patients, you will get more results. Thus, moving any negative reviews further down the page. Also, if you have 3 negative reviews, and 110 positive reviews, the negative reviews become obsolete.
Make Your Website Personal
When patients leave the practice there needs to be a way for them to connect and feel like they have a connection to their doctors. Create a blog featuring patient successes, add pictures to your site, and find ways to make patients feel like the office is a friendly environment that they have a connection to. This will generate positive feelings, therefore positive reviews. Make social media easily accessible for your patients to brag about you.
Never Go Negative
No matter how negative a review may be, do not comment something that can start an argument on a post. Starting an argument on the internet will do harm to your reputation. Respond politely to the review and see what you can do to please the patient. Finding the negative review immediately will help with the relationship between patient and doctor.
Our Online Reputation Management and Social Media Marketing packages go hand in hand. Based on your individual situation, we tailor a course of action specific to your needs. Whether that involves repairing your reputation, removing erroneous reviews from the search results, or simply providing ongoing monitoring.
Contact Omni Premier Marketing to get a customized proposal for medical reputation management for your doctors or your medical practice.