In today’s fast-paced world, it is important to capture the attention of your target audience quickly. If you think that your old and outdated website is doing the job, think again! Your website is your best employee! It is working for you 24/7, 365 days a year! Would you pay an employee to stand around and possibly scare potential customers or clients away? No! So why have a website that does the same thing.
Keys To Your Website
Here are a couple key points in order to have a properly working website.
- First you need to ask yourself these questions:
- Are users able to identify what service or product I provide fast, without having to click to another page?
- Does my site properly explain the benefits of my service or product?
- Is my site pleasing to the eye and easy to navigate?
You can keep going and going with the amount of questions that can directly impact your business just through your website.
Having a website that is designed to capture your audiences attention and properly explaining what you do, is the first step to a great website. When you have images and content to help explain your service or product, you are going to capture your audience. Also you want to provide an easy way for them to contact you. This can be through a link to a form and phone number or live chat.
Create a Smooth Flowing Website
Of course you want to have great content and images on your site, but you need more than just that. Your site must also look great and function well. If a user lands on your home page and it looks like the very first website ever built, that instantly puts an idea in their head that you are old and out dated. You want your website to have a fresh and exiting feel to make users feel more comfortable and more likely to contact you or purchase your product. The site must also flow, meaning that your menu and pages must make sense. For example, under your “Contact Us” tab you should not have a random product or service.
The design of your website’s menu and navigation needs to be simple and easy. Getting from one page to another needs to be accomplished within a couple clicks. If a user feels like they are not finding the information that they are looking for with ease they are more likely to click off your site. Our goal is to have them to stay on your site for longer periods of time. The longer the time they spend, the more likely they are to convert!
Mobile Friendly Website
The second factor that you need to take a look at is how your site appears on all different platforms. Does your site show up too small to read on a mobile devise? Is your site formatting differently on a tablet?
A responsive website is extremely important in today’s world. Thinking that people are only going to access your website from a computer is an old and outdated way of thinking. People are looking at websites on different devices ranging from Smartphones, Tablets, TV’s, Laptops and desktops of all sizes. Making sure that your website is showing up properly regardless of the device is the goal. If a user pulls up your website on a smartphone and the menu and content are not aligned, they are more than likely to click away. Many outdated websites are NOT mobile friendly.
Omni Premier Marketing Can Help YOU!
These factors about websites can help you better understand the importance and capability of your website. Don’t let an outdated website help your competition!
If you suddenly realized that your website needs help but you are not sure where to start, give us a call. Our professional team can help you come up with a plan to getting that amazing new website up and running and working for you (720) 549-9222.