Video marketing is a modern strategy that should be central to your outreach and campaign efforts
What is Video Marketing?
This modern approach to marketing your dental practice or medical office, allows you to connect and interact with your target market like never before…through video! A short tutorial, introduction, or “how-to” video can make a huge impact on your SEO, and thereby ultimately in your practice. Video marketing is able to deliver information to your target audience in an easy-to-digest format, maximizing your influence and digital reach.
How It’s Done
Creativity –During a brief initial meeting, we will discuss the goals of your video marketing campaign and how we will go about accomplishing those goals. Once we have a clear focus for the video(s), your team will collaborate with Omni to create a script.
Video Shooting –Omni will shoot remotely or on location, based on preference, budget, etc.…this will take no longer than an hour when both parties are prepared.
Editing, Optimizing & Uploading –Once you have done your part, you can sit back, relax, and let us take care of the hard stuff. Omni Premier will edit your video, optimize your video for SEO, and post your video to both your desired location on your website and Youtube.
Why Use Healthcare Video Marketing?
Inform Your Patients
Connection with the Doctor
Simply put, a more familiar face is a more trusted face. Allowing potential patients to “meet” or connect with your doctor in a video introduction or biography before coming to the office adds an element of familiarity, creating the foundation for a trustworthy relationship before you even meet.
Search engines are always looking for the next big thing, and videos are it! As videos are slowly gaining weight and being featured above the organic results, and as not many practices are taking advantage of video marketing, you could stand out in your market!
Reputation is everything nowadays, it is the single most important factor when picking a practice. Capturing video testimonials of satisfied patients to share with perspective patients is the next best thing to one of their friends giving you a recommendation.