What is Video Marketing?
This modern approach to marketing your practice allows you to connect and interact with your target market like never before…through video! A short tutorial, introduction, or “how-to” video can make a huge impact on your SEO, and thereby ultimately in your practice. Videos are able to deliver information to your target audience in an easy-to-digest format, maximizing your influence and digital reach.
Why Video Marketing for Your Practice?
Providing videos for your prospective and current patients is valuable for multiple reasons, including:
Providing dynamic explanations for clients scheduled or looking to schedule a certain procedure. New experiences in life can be scary, especially if they are medical or dental related; being able to wrap our minds around it has a certain soothing effect for most humans and will help your patients get comfortable with the idea of their procedure in the comfort of their own homes.
Connection with the Doctor. Simply put, a more familiar face is a more trusted face. Allowing potential patients to “meet” or connect with your doctor in a video introduction or biography before coming to the office adds an element of familiarity and trust, creating the foundation for a trustworthy relationship before you even meet.
Search Engine Optimization. Search engines are always looking for the next big thing, and videos are it! As videos are slowly gaining weight and being featured above the organic results, and as not many practice are taking advantage of video marketing, you could stand out in your market!
Video Tours. Did you work hard to create an inviting, relaxing environment in your office? Great, show it off! Video tours are engaging and informative, and they help get potential patients comfortable and acquainted with your beautiful office before they even set foot inside.
Reputation Marketing. Let’s face it, reputation is everything nowadays, and at the end of the day, it is the single most important factor when picking a physician. Capturing video testimonials of exceptionally satisfied patients to share with perspective patients is the next best thing to one of their friends giving you a recommendation.
Fact: More than 53% of patients check their doctors reviews before scheduling an appointment.
How It’s Done
Creativity– During a brief initial meeting, we will discuss the goals of your video marketing campaign and how we will go about accomplishing those goals. Once we have a clear focus for the video(s), your team will collaborate with Omni to create a script.
Video Shooting– Omni will shoot remotely or on location, based on preference, budget, etc.…this will take no longer than an hour when both parties are prepared.
Editing, Optimizing & Uploading– Once you have done your part, you can sit back, relax, and let us take care of the hard stuff. Omni Premier will edit your video, optimize your video for SEO, and post your video to both your desired location on your website as well as Youtube.