Pay-Per-Click Marketing

Generating leads in a competitive marketing space without the right help is not easy. Many letters and words are thrown at you from companies looking to earn your business such as: SEO, PPC, SMO and so on.  However, at Omni Premier Marketing, we take pride in simple explanations so you understand your marketing plan.  We’ll show you a way to generate leads through PPC marketing by placing ads about your company on search engine result pages like Google, Bing and Yahoo, as well as social platforms such as Facebook and Instagram.

How Does It Work?

Searches for keywords relevant to your marketing practice (dental, chiropractic, plastic and cosmetic surgery, etc.) will generate an ad right at the top of a search engine result page. When a potential customer clicks on it, it will take them to a very specific landing page on your website that is designed to intrigue them to take action.  The great thing is, you only pay for the ads that are clicked. That way you know the people who come to your website are interested in your services.

pay-per-click

Some key items that Omni Premier Marketing provides for pay-per-click are

Ad Creation

Writing Pay-Per-Click ads can be a challenging endeavor.  You must capture the interest of the potential patient who is searching, but remain true to the keywords that they searched for originally.  Omni Premier Marketing has been in the business of writing ads for over 10 years; we’ve seen it all.  Therefore, we know how to structure your ads to get the leads you want!

Landing Page Creation

It is vital that the landing page match the ads and keywords.  If there is no congruency then the potential customer might lose interest from their original search.  Omni Premier Marketing has experts in the field of website design.  We will make sure that all the “calls-to-action” and “keyword rich content” makes it onto the page.

Keyword Analysis and Population​

Having the right keywords is essential to success in the PPC marketing world!  Omni Premier Marketing will populate your account with the most relevant dental, chiropractic, plastic and cosmetic surgery, and other related keywords as possible.  With the help of analytic software, we can determine which keywords are going to have the most search volume yet also the lowest amount of competition. This tactic ensures that the clicks will be as inexpensive as possible, expanding your budget.  There are two types of keywords. The first is known as “head terms,” which are basically just the types of services you offer such as, “Plastic surgery” or “Veneers”. The second type of keyword is long tail keywords such as, “information about chiropractic care”.  The head terms will cost more money, but have a higher volume of traffic, while the long tail keywords will cost less, but also get less traffic. As Voice Search continues to popularize, though, long-tail keywords are becoming more and more relevant. Omni Premier Marketing knows exactly how to find a happy medium in order to get you the cheapest clicks in the right position.

Campaign Creation

Creating the right campaign is key to success when it comes to PPC marketing.  From things like geo-targeting (advertising in relevant places around your business) to organization of information within the AdWords platform, Omni Premier Marketing knows how to create quality campaigns for your business.  Our experts have over 10 years of experience working within AdWords to learn the tricks of the trade.  If quality campaign creation is something that matters to you, then Omni Premier Marketing is the right place.

A/B Ad Testing

In order to make sure the ads are getting the attention they require, Omni Premier Marketing employs a strategy of A/B testing.  Basically, we write two ads with different central messages for the same set of keywords.  Then, we analyze these ads to see which message is working best.  After that, we structure the entirety of the ads to match that sort of messaging.  It is a vital component of PPC marketing and will help ensure you get the most calls possible.

In-Depth Analysis and Optimization

Analysis matters.  Decision-making when making changes to campaigns can seem like the most difficult task.  Without the right data and the right knowledge of how to obtain that data, making the right decisions is nearly impossible.  At Omni Premier Marketing, our experts have the tools and the knowledge to sift through the data and make decisions that will improve your campaigns greatly!

Easy to Understand Reporting

How will you know what is happening with your account?  Easy reporting.  Omni Premier Marketing has established a way of organizing data for you to look at with ease.  Big numbers or unimportant percentages won’t fool you; our reporting breaks everything down for you in just the right way so you can fully understand the data.  You will receive that data whenever you need, or at least once a month

Content Creation

Content creation is something that seems easy until you truly attempt to do it.  Omni Premier Marketing has experts who know how to generate the right message for your landing pages and ads.  We want it to be unique, so we will never use copied content from anyone else.  You can trust that when you see the words about your company, they are brand new to you.

In the end, if you choose to put your faith in Omni Premier Marketing, you can expect to see results in the form of new phone calls and email inquiries.  You’ll see quickly that your faith in us is well-founded.  Running campaigns yourself or finding someone who will do it for pennies is just going to cost you frustration and leads.  Going with the professionals who know exactly what to do and how to do it is the key to business success in your universe.