In any good marketing plan, website design and development should not be overlooked. Website Design and Development can play a key role in SEO and the overall marketing for your website.
Too much or too little? If your website looks like it is part of the Vegas Strip or Times Square, it can quickly turn people off. The first 3 seconds matters. Three seconds will buy you 30 seconds, and those 30 seconds will buy you three minutes. While your site needs to be pleasing to the eye, most people do not want to feel like they are being sold or advertised to. Remember what attracted people to your website to begin with. It was the content, not over the top graphics and a sales pitch. The internet has turned into the number one source of marketing, but it’s not necessarily what people are actually looking for.
Keep it Updated
Having a dated website, that looks like it was built ten years ago by the kid who lives next door, will give the impression that you are out of touch. Some of the most cutting edge websites out there are simple, clean and yet elegant. A Chrysler 300 may appear to have the elegance of a Bentley. That is until a Bentley pulls up next to one. Both cars have very similar lines; however, a 300 will never match the class of a Bentley aesthetically. You can keep it simple and have all the class in the world.
Keep the overall navigation simple throughout all pages. Using top navigation on one page, left on other and right on the next will turn people off.
Make sure there are easy to find buttons/links to your photo galleries.
Phone number/address: Many sites we review make it very difficult to find the phone number of the medical practice on their website. Make sure it is clear and visible on every page. This alone will increase conversion.
Give people what they want and need right away. Navigation should quickly allow your audience to find out who you are, what field you are in, what services you offer, what hours you keep, and how to contact you. When navigation is done correctly, people will never question what services you or your medical practice provide.
Consider offering downloadable content, like brochures that people can share at the dinner table. Not only will this provide the user with the information they want right away, it will give them something to look at time and time again. Allow people to email these brochures to their friends and family. Get creative with the message that you want people to receive.
Make sure people can find you
We made our name providing medical practices and plastic surgeons with top notch SEO. We certainly recommend you working with a reputable SEO, that specializes in medical practice websites. However, there are a few simple tricks you can to do help.
Name all of your photos relative to what they are. If you are a plastic surgeon in New Jersey each one of your photos should be named something like FaceliftNewJersey-01.jpg . This will let Google know what the photo is and provide you with a better chance of being ranked for that term.
Use Social media for your medical practice
Being active on social media gives people the opportunity to provide you with more referrals. Each time your post is shared, your reach multiplies greatly. Because these shared posts are coming from friends, the value of the post is very high.
Consider using software to limit the time you need to invest, while actually increasing the amount of social posts being pushed out. We offer our Social Media Software with a free trial period. This allows you to see the results with no risks.
Post messages that matter. Blogs, useful health tips, and interesting news stories will demand more attention. If people find value in your message, they will keep coming back and will be more likely to share this information.
Post on the weekends. People log into Facebook daily, but actually spend the most amount of time there during weekends. Posting during that time is highly recommended. This is also a time where your competition is most likely not posting. It’s Win-Win.