Website Design
Not all website designs are created equal…and they shouldn’t be!
Omni Premier Practice Marketing knows that your practice website should be as unique as your practice itself. Invest in a world-class, custom, and in-office website for your practice and set yourself apart from your competitors.
When considering a new website for your practice, many details need to be taken into consideration. Website design is not just about pretty pictures and a clean layout; that’s the bare minimum of what you need. Website design is the essence of your practice in digital form, as your website will be the first impression patients receive for your practice, staff, and doctors.
We provide a comprehensive review of your existing website(s), and work with you to refine and enhance your online presence so that it matches the professionalism you bring to your practice every day. With an aesthetically pleasing and fully-functional website, your practice will reap the benefits. Your potential patients will see you as being up-to-date, relevant, caring, and dedicated to providing the highest level of patient care.
How Does the Practice Website Design Process Begin?
For new websites and micro-sites, we follow the same process of discovery, design and delivery. Unlike many of our competitors, our websites are custom-built, in-house, and without the use of templates which can hurt your rankings on search engines. Our team builds each of our websites individually, working hand-in-hand with doctors and practice managers to build on the branding your practice has already developed. We have over a decade of website design for a variety of practices and development experience that goes into every client project. We never subcontract out our design and development.
Practice Website Development
We’re not satisfied by just building beautiful, functional websites. Our code adheres to web-standard guidelines, providing a usable, accessible, forward-thinking platform for you to build your practice upon. We utilize industry-leading content management systems and media-aware code.
What does this mean for you? Your website will be viewable, searchable, and appealing to search engines and potential patients alike. Search engines take into consideration load time—the heavier or more bloated your practice website is, the slower it will load. Even a split-second faster load time can help you separate yourself from your competition. A faster load-time also means a faster CTR (click-through ratio). Having a higher click-through-ratio means people are spending more time on your site, hopefully discovering everything there is to know about you and your practice. Google also uses click-through-ratio as an indicator to judge whether you are serving up great medical or dental content to their users. The more pages viewed and the more time someone spends on your website, the better. Google considers this data when determining what websites to provide in a user’s search results.
Why Your Practice Needs a Responsive Website
Now more than ever, people are viewing websites on their phones or tablets. In fact, mobile users account for over half of the people viewing your website. If you’re looking to market your practice to everyone, not less than half of the population, a responsive website is critical. In addition, if you are looking for great rankings on search engines, you need to know that Google, Yahoo and Bing prefer responsive websites and will therefore rank responsive practice websites higher than those that are not. In fact, just this year, Google rolled out a completely separate search algorithm for mobile devices. If someone is searching doctor websites online, chances are they will never find your site from their smartphone if it’s not responsive.
If you are a plastic surgeon, dentist, Lasik physician or any other type of specialist in a competitive market, responsive design and development is your only choice in website design. People paying cash or financing medical services, such as plastic surgery, will view multiple websites before scheduling their consultation with their chosen practice. If they cannot view, navigate, or read your website easily on a mobile device, the likelihood of them booking elsewhere is much higher. Also, keep in mind your CTR will be lower, as well, will hurt your search rankings, in a self-fulfilling prophecy.
Does a Website Design Include a Mobile Version?
If you are interested in creating a mobile site for your practice, Omni Premier Marketing offers Responsive Medical Website Design to meet the demand for mobile users. Our designed website will perform highly across all modern tablets and smartphones. With so many users now using tablets and smartphones to search the web, having a website design that also caters to small devices could be the difference between booking an appointment or losing a patient to your competition.
What Does Website Design and Development Cost?
Pricing varies depending on your specialty and needs. Because we are completely custom, we are able to tailor a solution based on your budget requirements. Solutions such as a photo galleries, large page count, and the amount of custom tools requested will impact the price of the website. Websites for plastic surgeons, Lasik specialists, cosmetic dentists and bariatric surgeons tend to cost a little more due to the number of pages and design elements involved. Choosing multiple marketing tactics in addition to website design will sometimes result in discounts being applied.
For more information on pricing contact us directly via phone at 800-549-0170 or email us today.
