As a Dentist in 2023, it is important to take all aspects of your dental practice’s online presence into consideration. Having solid grounding online is crucial for your dental practices’ growth and continued success.
Below we have organized some helpful steps that you can take today to ensure your dental practice marketing is successful in 2023 and beyond:
1. Practice Current SEO Trends
It’s important for your Dentist Search Engine Optimization to be both thorough and current. Ensure that you are practicing current SEO trends for your dental practice.
2. Make Use of Pay-Per-Click Marketing
PPC has quickly become one of the most significant online marketing strategies for dental practices. The platform is intended to not only engage potential customers but also convert into sales leads. PPC for dentists gives your practice a way to reach a targeted audience, which means you spend less time and money advertising to the wrong people.
3. Update Your Dental Website
Your dental website is your best employee! It is working for you 24/7, 365 days a year! Check out our handy guide for updating your dental website, and start growing your practice today!
4. Take Video
If you have a product or service you would like to highlight and showcase on your website, video marketing should be your first choice. If you are not sure how to accomplish this give us a call, we are happy to help you grow your practice!
5. Claim Local Listings
Claiming local listings is one of the easiest and quickest wins for growing your dental practice. It is the modern phonebook in digital form, and should be taken advantage of. Follow our guide to see how to list your dental practice on google maps, and start growing your practice today!
6. Start a Dental Blog
Writing dental blogs will give you content to share on your social media platforms that is informative, useful and also links back to your dental website. Keep them interested by creating your own original content. Find out more about why content creation for dentists can be so effective in growing your practice.
7. Create Dentistry Related Content
Website content is not something you can “set and forget”. A good dental website needs a steady stream of new pieces to be read and absorbed. Find out more on how to grow your dental practice with dentist content creation services.
8. Create A Social Media Profile
One of the best reasons for using social media is that you can reach your patients where they are increasingly active — online. Take steps today to grow your dental practice social media presence & speak to our social media marketing team one on one for more information.
9. Microsite Marketing for Specific Offer or Service
A micro site is a small site that is built to focus on a small part of your dental practice, or a specific dental procedure, such as dental implant marketing. Used for specials or sales, see why your dental practice should use expert dentist website marketing.
10. Create Custom Content for your Dental Website
Every dental website needs custom created content on each page. Not only does the content have to be custom, it also needs to be relevant to the page’s subject. Follow our short guide and start creating great dentist website content today!