Google Ads is an effective dental marketing tool for drawing in new clients and expanding your patient base. With this powerful digital marketing product, anyone who searches for dental services in your location will find your dental practice on Google’s first page. If you still have not used it in your marketing efforts, this article will help you set up your practice’s first Google Ads campaign.

What is Google Ads?

Google Ads, formerly known as Google Adwords, is Google’s pay-per-click (PPC) platform that enables websites to appear on Google’s properties. The most popular kind of Google Ads is the search ad, which appears on the search engine results page (SERP) for searches related to the advertiser’s goods and services. Other types of ads in Google Ads include display ads, shopping ads, and YouTube ads.

Benefits of Google Search Ads for Dental Marketing

According to IBIS World, there were 181,469 dental businesses in the US in 2023, .5% more than in the previous year. Also, the number of companies in the dental industry increased by .5 % annually from 2018 to 2023. The increasing number of dentists and the growing competition in the market are forcing dental practices to step up their marketing efforts to keep up with competitors.

A Google Ads PPC dental plan may be the best investment you can make if you want to stay ahead of the competition and attract new patients. The following are some benefits of Google Ads for your dental practice:

1. Massive growth in your website traffic

Over 6.9 billion searches are made on Google daily, and a large slice of that pie is related to dentistry. With Google Ads, your web pages will appear at the top of the Google search results. This will significantly increase your website visibility and traffic, which is necessary to expand your practice.

2. Target the right audience

One of the best aspects of using Google AdWords is precisely aiming for your targeted audience. With Google, you can target users based on a variety of criteria, including age, gender, geography, likes, and more.

3. Affordable marketing tool

Google Ads uses Pay-per-Click advertising, so you only pay when a patient clicks on your dental PPC ad. Additionally, Google allows users to choose a budget that suits their demands; based on your wants and objectives, you can choose a daily amount as low as $5 or as much as $5,000. You determine how much you wish to spend each day or each month and have complete control over your budget. 

4. Higher Conversion Potential

Because Google Ads can help you target your desired patient base more precisely and show your ads to people looking exactly for your services, you can get more quality leads that can be converted to patients.

How to Set up Google Ads Campaigns for Dental Practices

You can use Google Ads to promote your dental services and expertise to attract new patients. To help you launch the first Google Ads Campaign for your practice, follow these steps:

1. Create an account

To begin using Google Ads, you must first create an account. During account setup, you will be asked to select your campaign objectives, such as website traffic or lead generation. Additionally, you will be encouraged to set up your campaign.

2. Choose the appropriate patient base for your practice.

Before you launch a Google Ads campaign, you must use comprehensive targeting to pinpoint the kind of patients your dental clinic is searching for. Determining your audience’s demographic information, such as age, gender, and interests, is a smart strategy and will enable your PPC campaign to perform better. Additionally, use the keywords of dental services that your target audience needs.

With targeted advertising, you can focus on individuals most likely to require your services with your ads. These individuals will likely visit your clinic after clicking the link and become qualified leads. 

However, don’t go too far in limiting your target market to avoid missing out on significant businesses or making your advertisement less noticeable. 

3. Use the right keywords for your campaign.

Keywords are search words or phrases people use to search for specific information, such as dentists or dental services. In your Google PPC Ads campaign, it’s best to target the keywords related to your offer. Let’s say your goal is to attract patients who require braces. Using terms like “best orthodontist,” “orthodontist near me,” “braces in Charlotte,” and “dentist for braces” would be a good idea in that situation.

Keywords are important because they help you comprehend user searches and the type of content that will best satisfy their demands. Your content approach and the subjects you want to cover on your website are both influenced by the keywords you select.

Here are some pointers for selecting keywords for your Google Ads campaign:

  • Recognize the search terms that prospective patients might use to locate a dentist
  • Research trending keywords and search phrases related to the dental services you provide
  • Use Google Keyword Planner to identify highly searched terms in dentistry.
  • Utilize both specific keywords like “dental crowns” and generic phrases like “dental services.”

4. Include a location in your keywords

Including your precise location in your keywords is one of the best ways to maximize the results of your Google Ads campaign. If your clinic is located in Dallas, use a term like “dentist in Dallas” in your ads to attract local patients. This also helps prevent a target patient base that is too wide. Make sure your location is always set to your local area so that Google Ads will show up where you can obtain quality leads.

5. Create a landing page with compelling copy optimized for ads.

It’s highly recommended that you have a specific landing for every Google ads campaign. Landing pages are website pages where web users land after clicking your ads. Ensure your landing pages have a brief synopsis of your services, contact information, and a Call to Action (CTA). To entice readers to click on your ads, it is also best to include interesting and search-relevant content. Emphasize your clinic’s unique selling qualities and specializations, and ensure your description contains relevant keywords. 

6. Set a budget plan and launch your campaign.

Set aside a budget for your Google Ads campaign that suits your goal. Once you’ve tracked your returns, you can adjust your budget accordingly. If you aim to compete in a more competitive market, it’s best to raise your daily budget. 

After setting up your dental marketing campaign in Google Ads, check that everything is in order and add a payment option. Then, launch your campaign.

7. Monitor the effectiveness of your ads.

Track the effectiveness of your ads by concentrating on data such as click-through and conversion rates. This can help you identify what is effective for you and help you decide on future Google Ads campaigns. Remember to optimize and enhance your ad strategies by utilizing the insights you obtain from your monitoring. For best results, update your ad copy, experiment with other keywords, fine-tune your targeting, and try fresh strategies.

8. Measure your Return on Investment (ROI)

Your ROI is the profit you earned compared to the total cost of your campaign, including the costs of providing the dental service and other services you acquired, like copywriting or web design services. It is best to measure your ROI to determine the effectiveness of Google Ads in your marketing efforts. Below is the formula to calculate ROI:

Revenue 一 Total Cost of Campaign

Total Cost of Campaign

Use the free conversion tracking tool in your Google Ads account to help measure the ROI from your Google Ads campaign.

Google Ads Dental Marketing Services

Google Ads can be a very effective marketing tool for your dental practice, whether you’re a start-up looking to attract more patients or an established business trying to beat the competition. However, PPC dental marketing campaigns need work and expertise to achieve the best results. Working with a Google Ads expert like OMNI Premier Marketing may help you get a higher return on your investment and save a lot of time.

OMNI Premier has a team of experts in Google Ads campaigns, including search ads, display ads, and shopping ads. Contact us to learn more about our Google Ads dental marketing services.