Worst Dentist Postcards | Avoid These Mistakes

Love them or hate them, direct mail in the dental industry is here to stay.

We put together some of what we think are the are absolute worst postcard ideas ever.
Have fun and don’t forget to share!

We just hope this Dentist isn’t giving out free hugs as well.

Let’s face it almost all of us have political views but perhaps on these unprecedented times it’s probably best to not scare away half your audience. This may be bigly to you but it’s probably not the best idea if you want to appeal to everyone.

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If your Family didn’t have Dental Anxiety before, they will now.

We thought we had seen it all. We do see dogs in offices from time to time but have yet to see a snake. Nothing like some snake cuddles to make anyone feel better. I hope they checked their liability insurance to see if “eaten by snake” is covered.

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Get your kids started on their next cavity before you leave the building!

While giveaways for kids are a great way to secure a good experience, you’ll want to be careful about what kind of message your giveaway is sending to your patients. Steer clear of anything that pulls your expertise into question (like candy) or has too much value (“How much are they overcharging me!?”).

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Hopefully you wake up the same gender you came in.

Where do I start with this one. Where is the unicycle? There may be a lot of competition. Hipsters love hipsters so he needs to ask himself what is he doing to separate himself from the “lumbersexual” dentist down the street?

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The standard for Healthy seems to be slightly lower at this rural Alabama Dental office.

We always tell our clients to avoid stock photos when ever possible. In this case perhaps a stock photo would have been a better idea. If you’re going to advertise results, make sure they are results people actually want!

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Wondering why your husband already had 3 cleanings this year?

I’m sure this postcard appeals to men and women alike! While a distraction during procedures can be an effective way to ease patient anxiety, we recommend sticking to something a little more PG.

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Sometimes it’s just better to keep your Family Vacation photos to yourself.

It’s a great idea to use pictures of you, your family and your children. Kudos for that! Not sure it’s best to have giraffes making their family in the background.